BMW DRIVING EXPERIENCE

BMW Group hosted a high-performance driving experience at Circuit of the Americas, where Luma Studios captured behind-the-scenes photography and supported video production for the advertisement.
Year
12.23
Scope
Event Coverage, Visual Production
Timeline
3 weeks
Behind-the-scenes visuals for a performance-driven campaign

Luma Studios captured behind-the-scenes photography and supported on-site filming for BMW’s driving experience at COTA. Focused on motion, atmosphere, and detail, the content documents the energy of the event while aligning with the precision and performance of the BMW brand.

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